Most agencies "set and forget" your Google Ads. That might work for small businesses who can't afford any better — but in home services, it's a fast way to burn your budget.
Most agencies are incentivized to put you on cruise control or increase your ad spend even when it might not make sense for your business.
When your agency does this:
Seasonal swings wreck results spend doesn't flex when the phones do.
Different job types get blended wasting install dollars on low-value leads.
Generic targeting results in low quality leads that don't convert.
Phone calls go untracked your highest-value leads don't train the algorithm.
RSAs + LSAs sit untouched ad strength drops, costs rise.
Infrequent search query mining budgets leak on irrelevant keywords while winners go underfunded.
No algorithmic tuning campaigns are mismatched or stagnant, so Google never finds the right leads.
The result: higher costs per lead, low lead quality, and no agency accountability.
We don't just run ads — we've built a tech-enabled growth system that is engineered for continuous performance to give you a sustainable, unfair advantage in your local market.
Our team combines Fortune 500 playbooks, top-tier marketers, and smart automation to retrain and then continually optimize your Google Ads account to grow lead volume and decrease cost per lead.
We don't skip out on the continuous 'gardening' because we've built the tech to ensure it happens every time, automatically.
This means you get the smart marketing humans and a premium agency service, at a more affordable price.
Dynamic budgets & rules — scale up during heatwaves or cold snaps, scale down when trucks are full.
Continuous search query mining — identify high-performing keywords, remove irrelevant ones, and reallocate bids for efficiency.
Algorithmic tuning — deploy the right campaign types in the right sequence to train Google's AI toward the jobs you want most at the right price.
Split campaigns — separate repair, replace, and maintenance for clean data and better ROI.
Continuous RSA optimization — refresh headlines, test CTAs, and boost ad strength.
Automation + AI handle routine "gardening" — while human strategists focus on growth levers.
Call tracking & offline conversions — tie ad spend to booked jobs to improve ROI.
Precision local targeting — city and ZIP filters that eliminate low-margin travel.
Most agencies put your Google Ads on autopilot. With Ascend, you get premium quality Google Ads management, every month, forever by virtue of our innovative technology and top quality marketers.
No contracts ever - if you don't see good results, you can leave us anytime.
👉 Book a Free Google Ads Audit